TotalCtrl Website
Client:Charlotte CEO of TotalCtrl
Year:2018 to Present
TotalCtrl is a company dedicated to reducing food waste through innovative digital solutions. The TotalCtrl website serves as the primary digital presence for the company, showcasing its range of products, including TotalCtrl Restaurant, and providing valuable resources and information to potential customers. The website aims to communicate the brand’s mission, facilitate customer engagement, and drive sales through a user-friendly and informative online platform.
TotalCtrl Features:
- Comprehensive Product Information: Detailed descriptions of TotalCtrl products and services. Benefits and features of each product, including TotalCtrl Restaurant.
- Customer Feedback and Testimonials: Highlight positive feedback and success stories from customers. Showcase case studies demonstrating the effectiveness of TotalCtrl solutions.
- Sales and Subscription Management: Easy-to-navigate sales channel for purchasing TotalCtrl products. Flexible subscription options (monthly and yearly) with a straightforward online subscription management system.
- Resource Center: Access to whitepapers, case studies, and blog posts related to food waste reduction and inventory management. Educational content to inform and engage website visitors.
- User-Friendly Interface: Intuitive design for easy navigation and a seamless user experience. Responsive design to ensure compatibility with all devices.
- Contact and Support: Easy-to-find contact information and support resources. Integrated forms for inquiries and customer support requests.
Challenges
- Communicating Brand Mission: Effectively conveying the mission of reducing food waste through digital solutions to a broad audience. Highlighting the impact and benefits of TotalCtrl products.
- User Engagement: Creating a website that not only informs but also engages visitors and encourages them to explore further. Ensuring that the content is accessible and compelling to potential customers.
- Integration with Existing Systems: Ensuring seamless integration with existing customer relationship management (CRM) and subscription management systems. Facilitating smooth data flow between the website and internal systems.
- Scalability and Flexibility: Building a website that can scale with the company’s growth and adapt to new products and features. Providing flexibility for easy updates and content management.
Solution
- Clear and Compelling Content: Developed clear, concise, and compelling content that effectively communicates the brand’s mission and the benefits of TotalCtrl products. Used customer testimonials and case studies to highlight real-world success stories and build credibility.
- Engaging and Informative Design: Designed an engaging and informative website layout with intuitive navigation to enhance user experience. Implemented responsive design principles to ensure the website is accessible on all devices.
- Seamless Integration: Integrated the website with existing CRM and subscription management systems to ensure smooth data flow and operational efficiency. Utilized APIs and other integration tools to facilitate seamless connectivity between systems.
- Scalable and Flexible Platform: Built the website on a scalable and flexible platform that allows for easy updates and expansion. Implemented a robust content management system (CMS) to enable quick and efficient content updates.
Screens
Team & Technology used
1
Product Owner
1
Product Designer
1
Backend Engineers
2
Frontend Engineer
1
QA Engineer
Wordpress
AWS
Mysql
PHP
Docker
Their top-notch deliverables and thorough approach stand out. Consistent product improvements, code enhancements, and quick issue resolution highlight their steadfast dedication.
Charlotte Aschim , CEO